For Personal Injury Law Firms

Your intake team isn't the problem.
Your unworked retainers are.

We recover unsigned retainers from your dead lead backlog — done for you, in 90 days. No new ads. No new headcount. You hand us the list. We return warm conversations ready to close.

40–60% of qualified leads lost before retainer is signed
52% of intake staff never follow up after initial contact
5 min window to contact — odds drop 100x after 30 minutes
7% average lead-to-signed-case conversion rate in legal

Your firm already paid for these leads.
They just never signed.

Personal injury firms lose 40–60% of qualified leads between first contact and signed retainer. Most of those leads said yes. They just never finished the paperwork — and your intake team moved on.

5 minutes

The window that loses cases

Studies show a lead contacted within 5 minutes is 100x more likely to convert than one contacted after 30 minutes. In PI, speed is everything — your competitor is calling the same person. The first firm that guides them through the retainer wins the case.

52%

Of intake staff never follow up

More than half of legal intake personnel make no follow-up contact after the initial call. Your intake team is overwhelmed with fresh leads. The old ones — the ones who said yes 3 months ago — sit there unsigned, slowly going cold.

2,000+

Leads in the average dead backlog

High-volume PI firms accumulate thousands of contacts who expressed interest but never converted. Each one represents a case your firm already paid to acquire — $200 to $1,500+ per lead — sitting idle in your CRM, never recovered.

The cycle

Spend more, recover less

Leads come in. Intake team touches them once or twice. Retainer never gets signed. Lead record gets buried when fresh cases arrive. Firm keeps spending on ads instead of recovering what's already in the pipeline.

Every unsigned retainer isn't just a lost case.
It's a 6–18 month window of revenue you already earned.

6–18 mo

Timeline to payment

PI cases typically settle in 6–18 months — far faster than mass tort. Every case signed today starts that clock. Every unsigned retainer means months of delayed attorney fees from leads you already paid to acquire. The math compounds fast.

33–40%

Contingency fee at stake

At your contingency rate, a $50K auto accident settlement means $16–20K to your firm. Recovering 20–30 cases from a dead backlog can represent $320K–$600K in future attorney fees — before spending another dollar on advertising.

First wins

Speed decides who gets the case

PI is the most competitive intake environment in legal. When someone searches "car accident attorney," 5 firms call within minutes. Your backlog is full of people your intake team missed that window on — we re-open it, re-engage them, and route them back warm.

Done for you. You hand us the list.
We return signed cases.

No CRM integration. No new software to learn. No intake staff required. You send us the contacts — we do the work.

1

Send us your unworked lead list

Export the contacts who expressed interest but never signed — or share the list directly. Leads from 6 months ago, 2 years ago, any stage of the pipeline.

2

We run re-engagement outreach

Our AI-powered system re-engages each contact — qualifying intent, answering questions, addressing the reasons they didn't sign — from our own infrastructure. Your team does nothing.

3

Your intake team gets warm conversations

We route re-engaged, qualified contacts back to your intake team — ready to complete the retainer. Your team only works conversations that are actually ready to move.

What this looks like in practice

We have one case study. We're not going to pad it with vague claims. Here's exactly what happened.

Case Study — High-Ticket Legal Services Company
"I can't believe how many deals were sitting in those old leads. Very impressive."
— Client, Legal Services
6,000 dead leads in backlog
300+ appointments generated
54 contracts signed
$260K recovered revenue
4.8× ROI on our fee
On the economics: The client paid us $54,000 and recovered $260,000 in closed contracts from leads they had already written off. Zero additional ad spend. Zero new headcount. They got a 4.8:1 return in 90 days.

This was a high-ticket legal services client — not a PI firm. But the intake economics are structurally identical: high cost-per-lead, high drop-off rate between initial interest and signed retainer, and a backlog of contacts who expressed interest but never converted. The re-engagement playbook transfers directly.

How much is sitting in your backlog?

This calculator doesn't promise results. It shows what's at stake if your dead lead backlog is never worked — and what a conservative recovery could represent for your firm.

2,000 Move the slider — most firms have more than they realize
Industry benchmark: 40–60% of qualified leads don't convert
Unsigned leads in your recoverable backlog
Estimated cases at 10–15% recovery rate
Potential attorney fees at settlement (6–18 mo)

These are estimates based on industry benchmarks — not guarantees. Actual results depend on lead age, data quality, case type, and market conditions. Every month these leads sit uncontacted, the statute of limitations gets closer and the leads go colder.

Watch the re-engagement in action

Try a live simulation. Our AI plays the role of a personal injury lead who expressed interest 6 months ago but never returned a retainer. See exactly how the re-engagement conversation works — and why it converts.

Try the Live Demo →

No signup required. 3-minute demo.

What firms ask before getting started

Does this require access to our CRM or case management system?
No. You export your unworked lead list — a simple spreadsheet — and send it to us. We run all outreach from our own infrastructure. You don't give us access to Litify, Filevine, SmartAdvocate, or any case management software. When conversations are ready to close, we route them back to your intake team.
Is this compliant with bar association rules on attorney-client communication?
We re-engage contacts who have already expressed interest in your firm. We qualify intent and identify willingness to move forward — we do not provide legal advice, make representations about case outcomes, or conduct legal intake screening. All legal screening, case evaluation, and retainer execution stays with your intake team. We route conversations, not cases.
How is this different from a legal intake call center?
Intake call centers staff human agents to handle incoming calls and initial screening. We work the dead backlog — contacts who already expressed interest but went cold — using AI-powered outreach that runs 24/7 at scale. There's no hold time, no staffing cost, and no limit on how many contacts we can re-engage simultaneously. We're not replacing your intake team. We're filling their queue with conversations that are actually ready to move.
What happens to leads that don't re-engage?
We run multiple touches over a structured sequence. Contacts who don't respond after the full sequence are marked and returned to you with notes. You have complete visibility into every contact's status. Nothing gets deleted or lost.
How long does it take to see results?
The re-engagement sequence runs over 90 days. Most firms see their first recovered conversations within the first two to three weeks — as soon as the initial outreach touches begin landing and generating responses.
What do you need from us to get started?
A list of your unworked contacts — name, phone number, email, case type they inquired about, and the date of last contact. That's it. We handle everything from there.

Find out how many cases are still recoverable.

Tell us roughly how many leads are sitting in your backlog. We'll take a look and give you an honest assessment of whether there's a real recovery opportunity — before you commit to anything.

No pitch. Just an honest look.

If your backlog doesn't have a real recovery opportunity, we'll tell you that. We don't take clients whose leads we can't recover.

Done for you from day one.

You send the list. We build the re-engagement sequence. Your intake team gets warm conversations within weeks.

4.8× ROI on our last legal engagement.

$54,000 in fees. $260,000 recovered. 54 contracts signed. Zero additional ad spend.

Request a Pipeline Review

We'll respond within one business day to schedule a brief call.

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